Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z - Business Insider

By: Kelsey Vlamis

Published: November 21, 2025 03:04

Gap is taking a victory lap after the success of its viral denim ad campaign over the summer. Richard Dickson, CEO of Gap Inc., said the brand's "Better in Denim" ad campaign, in addition to being a… [+2100 chars]

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